Podcast listeners are typically between the ages of 25 to 50, are affluent, college educated and are socially responsible.The majority live in urban areas with high density population. Their buying decisions are heavily influenced by what they see online. Social Media is how they share with their friends and family often recommending something they like. They will post to their Facebook page or post a Tweet. If your podcast is interesting and entertaining it will most likely get passed around. This is what we call Viral Marketing.