Gerry had a good old catch up with Bryan Barletta, the brains behind the weekly Sounds Profitable newsletter.
Bryan is the go to guy when it comes to understanding ad-tech in podcasting, a thrilling but confusing space.
Gerry likes to ask questions...so it's a good combination for you to listen in and steal as much info as you want!
Wonder who is reading Sounds Proftable? Well, check this out from their ABOUT page:
Read by senior podcasting industry management, including CEOs and divisional heads. Email subscriptions include users within:
Podcast producers (eg BBC, ESPN, NPR, NY Times, Wondery)
Podcast platforms (eg Amazon, Apple, Google, Pandora, Spotify)
Ad marketplace (eg Acast, AdsWizz, Midroll, Triton Digital, Whooshkaa)
Hosting companies (eg Art19, Captivate, Megaphone, Omny Studio)
Podcast attribution/analytics (eg Chartable, Claritas, Loop.me, Podsights)
Data Platforms (eg Liveramp, Magellan AI, Nielsen)
Advertising industry (eg Ad Results Media, Hearts & Science, Oxford Road, Veritone)
P.s. Bryan has a snazzy new webcam that will put everyone else's to shame. Evidence below.