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Meet Bryan Barletta from Sounds Profitable

Gerry had a good old catch up with Bryan Barletta, the brains behind the weekly Sounds Profitable newsletter.

Bryan is the go to guy when it comes to understanding ad-tech in podcasting, a thrilling but confusing space.

Gerry likes to ask it's a good combination for you to listen in and steal as much info as you want!

Wonder who is reading Sounds Proftable? Well, check this out from their ABOUT page:


Read by senior podcasting industry management, including CEOs and divisional heads. Email subscriptions include users within:

  • Podcast producers (eg BBC, ESPN, NPR, NY Times, Wondery)

  • Podcast platforms (eg Amazon, Apple, Google, Pandora, Spotify)

  • Ad marketplace (eg Acast, AdsWizz, Midroll, Triton Digital, Whooshkaa)

  • Hosting companies (eg Art19, Captivate, Megaphone, Omny Studio)

  • Podcast attribution/analytics (eg Chartable, Claritas,, Podsights)

  • Data Platforms (eg Liveramp, Magellan AI, Nielsen)

  • Advertising industry (eg Ad Results Media, Hearts & Science, Oxford Road, Veritone)


P.s. Bryan has a snazzy new webcam that will put everyone else's to shame. Evidence below.

Bryan Barletta


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